The Writer

Seven kinds of business copy: landing page, about, product, posts, buttons, FAQ and customer replies

Choose the text you need, answer a few questions about the business and the audience, and get usable copy. A full landing page with a headline, benefits and a call to action; an about page that tells the story without cliches; a product description for a shop; posts for social; wording for action buttons; a FAQ for the page and for schema; and a reply to a customer even when the message is a hard one. The text is written from the details you provide, and it will not invent a discount, a date or a testimonial you did not give. Everything stays editable before you copy it.

Frequently asked questions

How is this different from the seven separate tools?

They are exactly the same tools, in one place. You pick the kind of text from the row at the top instead of guessing which tool fits. No field changed, and the old addresses lead straight to the right mode.

Will the text come out generic?

That depends on what you fill in. The more you say about what makes you different and who the audience is, the less generic it gets. An empty field produces text that fits any business, which means it fits none.

Will it invent facts?

No. The server instructions explicitly forbid inventing a discount, a date, a statistic, a testimonial or a guarantee you did not provide. Where a detail is missing, the text leaves a gap for you to fill.

Can I edit the result?

Yes, and you should. The result opens for editing before you copy it. The tool gives a good starting point, and the last words should be yours.

How many credits does it cost?

All seven modes run on the server and cost credits, like the other writing tools. The price is the same as it was in the separate tools.

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